Wellbeing Nutrition today
01 / 07
Troopod
01 · Wellbeing Nutrition
A fast-growing nutrition brand with clear digital headroom
Wellbeing Nutrition has built a strong, science-backed product portfolio across vitamins, supplements and everyday wellness. The next growth opportunity is not only bringing in more traffic, but getting materially more value — and a faster, smoother experience — from the traffic already reaching the website.
X.XX%
Purchase conversion rate
X.XX%
Add-to-cart rate
X.XX%
Reached checkout
XX
Mobile Lighthouse score
Wellbeing Nutrition vs high-performing category benchmarks
Metric
Existing
Benchmark
Gap
Add-to-cart rateVisitor to cart
X.XX%
X.XX%
-X.XX pts
Reached checkoutVisitor to checkout
X.XX%
X.XX%
-X.XX pts
Purchase conversionVisitor to order
X.XX%
X.XX%
-X.XX pts
Mobile performanceLighthouse score
XX
90+
XX+ points
Benchmarks are intentionally set toward the upper end for a subscription-led, repeat-purchase D2C nutrition and wellness brand. They represent a strong operating target, not a universal category average. [To be finalised once real data and category benchmarks are shared]
Where the brand is underperforming[Placeholder: brief synthesis of the biggest funnel/speed gap once real data is provided — e.g. PDP-to-cart drop-off, mobile speed drag, subscription-toggle friction, etc.]
02 · Current Problems
Two connected problems are limiting website-led growth
The problems should be viewed together: slower site speed suppresses engagement and search visibility, while conversion leakage across the funnel reduces the revenue Wellbeing Nutrition earns from the traffic it already has.
XX
CURRENT
→
90+
TARGET
XX → 90+ JOURNEY
① Technical performance
Wellbeing Nutrition's site is currently scoring XX on mobile performance. [Placeholder: known causes — app bloat, unoptimised images, theme/script overhead, third-party tags, etc.] The journey from XX to 90+ requires recurring app-stack optimisation, script governance and continuous regression control rather than a one-time fix.
Recurring app & script governance
Continuous regression control
ATC
X.XX%
Checkout
X.XX%
Purchase
X.XX%
BIGGEST REVENUE OPPORTUNITY[STAGE] GAP
② Conversion efficiency
The largest gap versus benchmark is at the [funnel stage] stage: Wellbeing Nutrition is at X.XX% against a X.XX% benchmark. [Placeholder: narrative on where the biggest revenue upside sits — PDP persuasion, subscription vs one-time framing, bundle/offer clarity, checkout friction, etc.]
03 · Solutions
Focused Website Growth Partnership
Instead of coordinating separate freelancers, agencies and internal teams for speed and conversion work, Troopod owns technical performance and CRO as one connected operating layer — reducing cost, handoffs and execution delays.
XXCURRENT
→
90+TARGET
AuditOptimiseRe-test
CONTINUOUS PERFORMANCE MANAGEMENT
① Technical performance
Recurring audits and optimisation will systematically address app, script and theme-level gaps to move Wellbeing Nutrition step by step from XX toward 90+, while protecting every gain already achieved along the way.
TrooCROcontinuous loop
Diagnose
Prioritise
Experiment
Measure
X.XX%→X.XX%
CONVERSION IMPROVEMENT LOOP
BENCHMARK-LED CONVERSION OPTIMISATION
② Conversion Optimisation
TrooCRO will identify the highest-impact conversion gaps across the funnel [e.g. beginning with the PDP / subscription-toggle opportunity]. These insights will be translated into a strategic experimentation roadmap, with each initiative prioritised, launched and measured against Wellbeing Nutrition's category benchmarks.
View sample TrooCRO report →One accountable growth partner
One roadmap, one execution team and one measurement layer across speed and conversion, reducing coordination overhead and keeping accountability clear.
LOWER COST · FEWER TO-AND-FROS · OPTIMAL RESULTS
PROVEN WEBSITE GROWTH
See how Troopod drives measurable results across performance and CRO for D2C brands [e.g. Bombay Shaving Company, Perfora, Mokobara, DaMENSCH]
View case studies →
04 · Commercials
Flexible plans, stronger value when bundled
Each workstream can be engaged independently, while the bundled plan reduces total cost and removes coordination across separate freelancers, tools and teams.
TECHNICAL PERFORMANCE
Recurring Performance Optimisation
₹XX,XXX / month
- Monthly technical audit at the start of every month
- Prioritised optimisation roadmap based on audit findings
- Execution of approved performance improvements
- Coordination with app vendors to improve script behaviour
- Research and recommendations for lighter alternative plugins
- Regression monitoring to protect existing performance gains
RECURRING · MONTHLY DELIVERY
CONVERSION OPTIMISATION
Managed CRO
Programme
₹XX,XXX / month
- Monthly performance review and roadmap refresh based on test results
- End-to-end experimentation: idea, design, development, QA, launch and analysis
- A/B testing across homepage, collection pages, PDP, cart and checkout
- Up to X experiments per month, depending on complexity
- Experiments run on Troopod's experimentation platform
- Bi-weekly performance reports
UP TO X TESTS / M
Bundled engagement optionBEST VALUE
Website Growth Partnership
Technical Performance + Conversion Optimisation
₹XX,XXX / month
SAVE ₹XX,XXX / MONTH
Commercial terms
Engagement term: [e.g. All commercials are based on a 12-month engagement.]
Payment terms: [e.g. Minimum quarterly billing, payable in advance.]
Proposal validity: These commercials are valid for 15 days from the date of the proposal.
Applicable taxes, if any, will be charged additionally.
05 · Why Troopod
100+ brands. Real results.
The best growth strategies, coupled with AI speed.
100+
Brands and agencies powered
Full Stack
Strategy, Execution, Optimisation
10x Faster
TrooAI agents, faster execution
Backed by operators at
Amazon
Walmart
Shopify
Relay Commerce
AngelList
Powering Tanishq, Colgate, BSC, Essor Group, Fableroom, Urban Harvest and 100+ more.
The Trooteam
Operators who have massively scaled Consumer brands
10+ years each in growth, product and tech, building billion-dollar consumer brands from scratch.
TC
Founder & CEO
CEO @ Troopod
Founder
Leading Troopod's AI-native website growth practice.
RB
Rahul Bhola
CTO @ Troopod
Tech @ Lenskart
($6B giant)
($6B giant)
Built a backend retail system that scaled to 10M+ customers.
VS
Vinit Singh
CBO @ Troopod
Early growth at Spinny
($2B giant)
($2B giant)
Driving growth for 100+ consumer brands at Troopod.
See it in action
Browse case studies from brands Troopod has worked with.
06 · Terms & Conditions
Clear terms, clear ownership
Designed to keep the engagement commercially clean and responsibilities unambiguous across onboarding, execution, and ongoing delivery.
Commercials & Payment
01
Advance billing. Each engaged workstream — Technical Performance and/or Conversion Optimisation — is billed monthly in advance, unless a bundled or longer-term option is selected. [Confirm final term/billing cadence]
02
Advance is non-refundable once work starts. Covers discovery, audit planning, and resource allocation costs incurred from Day 1 of each cycle.
03
Workstreams billed independently. Technical Performance and CRO are priced separately in this proposal and each is invoiced on its own cycle as set out in the Commercials section, unless the bundled plan is selected.
04
Additional tech hours. Any tech hours required beyond the retainer scope are billed at ₹X,XXX/hr, require written approval before work begins, and are invoiced alongside the following retainer cycle.
Scope & Change Requests
05
Defined scope only. Troopod delivers the workstreams expressly listed under Commercials for wellbeingnutrition.com. Anything not listed is out of scope and quoted separately.
06
Review rounds. Each monthly performance/CRO cycle includes review and sign-off on the roadmap for that month. New requirements raised mid-cycle are queued for the next cycle or scoped as a separate change request.
07
Anything beyond agreed scope is charged extra. Any additional page, property, or feature requested during or after this engagement will be quoted and charged separately, and requires written approval before work begins.
08
Creative assets are Wellbeing Nutrition's responsibility. Photography, video, and other creative assets required for experiments or optimisation work must be supplied by Wellbeing Nutrition, unless Troopod's creative production is separately taken as an add-on. Delays in asset delivery shift the timeline proportionally.
Client Responsibilities & Delays
09
Access & inputs. Wellbeing Nutrition is responsible for timely Shopify admin access, analytics access, brand assets, content inputs, and stakeholder availability for review rounds.
10
Feedback windows. Each review/approval carries a 3-business-day response window. Delays beyond this shift the timeline proportionally.
Third-Party Platforms & Costs
11
Third-party costs. Shopify fees, app subscriptions, and third-party tool costs are borne directly by Wellbeing Nutrition.
12
App limitations. Functionality delivered through third-party apps is subject to that app's capabilities and pricing. Customisation beyond native app behaviour is scoped separately.
Retainer & Bundle Commitments
13
Bundle lock-in. If Wellbeing Nutrition opts for the bundled Website Growth Partnership, the committed term is fixed for its full duration, billed quarterly in advance. Early termination is not permitted, and the remaining bundle value becomes payable in full.
14
Standalone retainer cancellation. If not on a bundle, either standalone retainer can be cancelled with 60 days' written notice. Fees already invoiced for the notice period remain payable.
15
A/B test cap. Up to X experiments per month are included in the CRO retainer, depending on complexity. Additional experiments requested within the same month are scoped and billed separately.
Ownership, Handover & Liability
16
Ownership on payment. Custom code and design assets created for this engagement transfer to Wellbeing Nutrition upon full payment. Troopod's underlying tools, frameworks, and reusable components remain Troopod's IP.
17
Formal sign-off. Written email confirmation constitutes sign-off at every stage; verbal confirmation does not count.
18
Portfolio rights. Troopod may feature the completed work in its portfolio and case studies unless Wellbeing Nutrition requests otherwise in writing prior to commencement.
19
Business outcome limitation. Troopod delivers the agreed implementation and testing scope. Revenue, conversion, or traffic outcomes are not guaranteed; they are the explicit focus of the ongoing CRO retainer and are reported against, not warrantied.
Confidentiality, Termination & Governing Law
20
Confidentiality. Both parties agree to keep each other's commercial terms, business data, and other non-public information confidential, and not disclose it to third parties except as required by law.
21
Termination. Outside of the bundle and retainer terms in clauses 13-15, either party may terminate this engagement with 60 days' written notice. Fees for work completed and any non-refundable advances up to the termination date remain payable.
22
Governing law & dispute resolution. This agreement is governed by the laws of India, with courts in Mumbai having exclusive jurisdiction over any disputes.
23
Proposal validity. This proposal is dated [DD Month YYYY]. Pricing and terms in this document are valid only for 15 days from that date, after which they are subject to revision.
05 · Next Steps
Align the scope, establish the baseline, then begin execution
Once aligned, we can move directly into onboarding and execution.
01 · Align on the scopeConfirm the selected workstreams, monthly output, KPIs and ownership.
02 · Confirm commercialsAgree on pricing, contract term and payment structure.
03 · Access and baselineProvide analytics, Shopify, testing and performance access for a clean starting benchmark.
04 · KickoffAgree on the first 30-day priorities and begin implementation.